Testimonials

Here’s what customers and owners have to say about their association with our prestigious, world renowned brand:
Molly T, Muscle Beach® member, Wilbraham, MA
"The question people ask more than any other is, why didn't someone prior to me, someone who was Johnny-on-the-spot, someone like Joe Gold, take Muscle Beach® and build it into a worldwide fitness club chain?"
"Often we fail to see things that are right in front of our own nose. Sometimes you never know what you have until you see what others do with it. Joe failed to see the intrinsic value in the Gold's Gym® name and sold away the rights. Shortly thereafter, he further compounded the situation by overlooking another valuable name, ripe for the taking, situated right down the street. Regardless, just like those who came after Joe; those who did see value in the Gold's Gym® name, it's now become our destiny to do the same thing with Muscle Beach®."
Danny Lucien "The Solution" Tschirret, Muscle Beach® Founder and Muscle Beach® club owner, Wilbraham, MA
"For many years I belonged to Gold's Gym®, but never knew it was based on a real person. Then one day I walked into your club and saw a portrait of Joe Gold, the guy who started it, hanging out at Muscle Beach. Rather enlightening."
Jessica M, Muscle Beach® member, Warner Robins, Georgia
"When we dumped our old name and reopened as Muscle Beach®, the media came out in droves. It was like a Hollywood starlet had hit town. Television, radio, and print were all knocking down our door. When you're a somebody, instead of a nobody, the press sure takes notice, and that in turn has driven new members through our door in record numbers."
Richard & Lisa Anthony, Muscle Beach® owners, Warner Robins, Georgia
"Forget the gimmicky joints. For me, fitness is always more fun at the beach."
Dawn D, Muscle Beach® member, Orangeburg, South Carolina
"Over the course of the first two weeks of the month, we added 150 new members, the largest spike in our 22 year history. No doubt Muscle Beach® was the reason why. Going from a no-name to a household name makes all the difference in the world. Boy, did the public ever respond!"
Ramon & Asha Rodriguez, Muscle Beach® owners, Orangeburg, South Carolina









