Muscle Beach® fitness center
A fitness center is by far our most popular fitness club franchise. Set in an environment that’s both relaxed and comfortable, it provides the diversity to accommodate people of all fitness levels. Time-tested, it transcends all demographics, and is proven to be family-friendly and perfect for attracting just about anybody, anywhere, anytime.

A Muscle Beach® fitness center franchise serves the individual for whom equipment and price are more important than programs, services, or amenities. We motivate and inspire our members with visuals that depict the rich history of Muscle Beach, The Birthplace Of Fitness®. In a non-intimidating environment, our health club franchise offers a massive amount of strength training, circuit training, and cardio equipment.
Attracting thousands of members to your gym franchise may seem like a daunting task. Yet Muscle Beach®, the name that's more recognized and associated with fitness than any other, makes it easy. As fitness' most prestigious name, you'll attract more people to your exercise franchise than ever before.
Don’t get tricked into paying an enormous territorial fee, a whopping franchise fee, a staggering monthly royalty, and a shocking monthly advertising fee, when for FREE, you can transform your gym franchise into the one with more trust, respect, and prestige than any other.
Over the years, several different types of fitness centers have become popular. A traditional fitness center employs normal hours of operation in a non-intimidating environment. A 24 hour fitness center runs the same way, but stays open around the clock, except on weekends. A 24 hour compact fitness center works the same as the first two, but is smaller, and through automation operates 24 / 7 365. A women's fitness center utilizes normal business hours, but is designed to only accommodate a female audience. In addition to a fitness center, we also offer a variety of other fitness clubs for men, women, coeds, adults, children, and seniors, including a fitness spa, fitness studio, fitness salon, gym, power gym, men's gym franchise, health center, health club franchise, health spa, health studio, health salon, athletic club, sports club, cardio club, exercise center, exercise club, exercise spa, exercise studio franchise, exercise salon, yoga studio, pilates studio, personal training studio, seniors' club, kids' club, circuit training center, and gymnastics facility.
Muscle Beach®, The Most Trusted, Most Respected Name In Fitness™, is the fitness club franchise that's FREE! There's absolutely NO enormous million dollar territorial fee, NO whopping $50,000 franchise fee, NO staggering $2,000 monthly royalty, and NO shocking $1,000 monthly advertising fee! Ever! Branding rights are FREE on both external and internal signage, including your pro shop, sports nutrition center, tanning salon, and group exercise classes. Regardless of your method of operation, branding rights are FREE for a fitness center franchise, gym franchise, 24 hour fitness center franchise, 24 hour compact fitness center franchise, and women's fitness center franchise. Best of all, you won't be locked into a long-term, 5 or 10-year contract with no way out! Our contractual agreement is month-to-month, with the option to leave at any time. For more information, please call or email us today.
Regardless of what type of fitness club you have, we do not require customized décor, brand new or corporate-colored equipment, or a fad-based theme or gimmick that makes a mockery out of fitness. This progressive thinking will save you tens, even hundreds of thousands of dollars in initial start-up or conversion costs. With the flexibility to add profit centers like a shake bar, sports nutrition center, pro shop, tanning, and personal training, the ability to maximize your income will never be restricted. Banners and murals that depict the rich history of Muscle Beach® will take your members back in time, back to The Place Where It All Began™, back to Muscle Beach®, The Birthplace Of Fitness®.
Lacking confidence in their own brand, many fitness franchises will force you into a 5 or 10-year contract, with NO escape clause. We are so confident in ours that we do not lock you into a long-term contract, not even a 1-year agreement. We've implemented a number of innovative concepts that have turned the entire fitness industry upside down! Our revolutionary practices have redefined the terms upon which business will now be conducted. We've wiped out the old standards, forever changing the status quo. You can now enjoy the flexibility of a month-to-month commitment, with the option to drop out at any time, and with NO termination fee, NO exclusionary clause, NO non-compete clause, and should you choose to stay, NO renewal fee. Best of all, you'll NEVER have to pay a dime in fees! For the cost of just changing out your signage, you can switch to the brand that’s The Most Trusted, Most Respected Name In Fitness™.
To open a brand new Muscle Beach® health franchise, or convert your existing establishment into The World's Most Beloved Fitness Venue™, click here or call 413-242-1111 today.
View our 24 Hour Compact Fitness Center
View our Personal Training Studio
View our Men's Gym
View our Women's Fitness Center









