Corporate Support
Despite not charging a huge franchise fee to cover the cost, Muscle Beach® still provides plenty of corporate support.
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Expertise that will help your fitness entity make critical decisions involving location analysis, site selection, lease negotiation, club design, layout, décor, construction, choice of equipment, converting, and financing.
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Assistance in procuring staffless systems that utilize access, security, safety, administrative, and surveillance technology to manage members, merchandise, and amenities.
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Various tools and resources, including software, to assist you with such daily operations as: membership management, profit center management, administrative duties, front desk responsibilities, phone call procedures, providing customer service, hiring and training staff, and proper maintenance.
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Assistance in implementing proven membership sales and retention methods.
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An advertising department that produces innovative ad campaigns, promotional materials, and powerful marketing tools.
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A graphics department that makes our promotional material shine.
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A creative department that comes up with powerful, protected slogans like: The Birthplace Of Fitness®, The Most Recognized Name In Fitness®, The Most Legendary Name In Fitness™, The Most Prestigious Name In Fitness™, The Most Coveted Name In Fitness™, The Name More Trusted Than Any Other™, The Preeminent Brand In All Of Fitness™, The Most Trusted, Most Respected Name In Fitness™, The Oldest, Most Time-Tested Fitness Institution™, The Most Historic, Tradition-Rich Venue In Fitness™, The World’s Most Beloved Fitness Venue™, The People Who Popularized Fitness™, The Fun Fitness Club™, Fitness Is Always More Fun At The Beach™, The Origin Of Fitness™, Where Fitness Was Born™, The Place Where It All Began™, We Know Fitness, We Invented It™, A Name Like None Other™, Where Beautiful Bodies Get That Way™, and Where Everyday People Work Out™.
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An interior design team who, using exclusive, vintage photographs of legendary Muscle Beach®, will help you décor your club with inspiring murals that will take your members back in time, back to The Place Where It All Began™, back to Muscle Beach®, The Birthplace Of Fitness®!
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A team of promotional specialists who develop exclusive brands with distinctive identities that are easy to recognize and extremely marketable.
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A brand development team headed up by the person who invented the Muscle Beach® brand; the one that allows you to effortlessly generate traffic, with little or no advertising expenditure, simply because it's the one name more associated with fitness than any other.
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A public relations department responsible for brand exposure on a worldwide basis.
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A world initiative that has us well on our way to becoming the most globally dominant fitness entity of all time by using an outward-in growth strategy, which establishes our network of fitness clubs internationally first and domestically second.
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A licensing department that further enhances our brand as a household name by negotiating merchandise agreements with Fortune 500 companies.
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A brand conversion department that will help you seamlessly convert your club to our brand.
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A legal team responsible for protecting our brands on a global basis.
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A brand with a promotional edge that will give you an almost unfair competitive advantage over your competition.
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Guidance from an organization, headed by an individual with the necessary business acumen, along with an MBA, plus over 40 years of experience in the fitness industry, spanning 6 decades.