Competitive Advantage
Muscle Beach® is not just another empty, meaningless, insignificant gym franchise. It has many attributes that make it superior to an ordinary gym franchise. These accolades will give you an almost unfair competitive advantage over any other exercise franchise.
Legendary Name – We pioneered and gave birth to the fitness movement, and subsequently launched a multibillion dollar industry.
Historical Significance – We are the venue Where Fitness Was Born™, and thus, predate all other fitness entities, including Gold's Gym® by 3 decades.
Tradition – World renowned as The Birthplace Of Fitness®, we are rich in history and steeped in tradition.
Status – We not only defined a movement, but a way of life.
Prestige – We have stood the test of time, with more proven longevity than any other fitness institution.
Respect – Over the course of time, more people have paid respect to our hallowed ground than any other fitness venue.
Recognition – It only stands to reason that when you have been around for more than 75 years, decades longer than anyone else, people are going to recognize you above and beyond everyone else.
Household Name – For more than three quarters of a century, we have been a household name.
Credibility – For the past 75 years, we have been the face of fitness.
Identity – What majestic Pebble Beach® is to golf, legendary Muscle Beach® is to fitness.
Exclusivity – We are an exclusive brand that doesn't look or sound confusingly similar to any other.
Strength Of Name – Effortlessly generate traffic, with little or no advertising expenditure, using the one name more associated with fitness than any other.