Proven Business Model
Our proven business model, backed by a 75-year track record of demonstrated success, is built around the concept of a dealership, rather than a franchise. It’s a far less costly, yet equally as effective way to set up and run a fitness business. You see, when it comes to certain industries, such as food, the amount of control necessary to keep everything in order requires a franchise. But when it comes to a fitness club, a fitness franchise is simply a business structure that’s too costly for the fitness franchisor to develop, too costly for the fitness franchisee to run, too burdensome on both, too restrictive on both, and too regulated for both. It’s a business structure that’s simply not necessary, when you consider that a dealership can provide more than enough control to keep everything running smoothly.
With a dealership, you’ll not only operate under the freedom of a guideline system, rather than a bunch of oppressive rules and regulations, but you’ll also avoid many of the drawbacks, limitations, restrictions, and controls that most exercise franchises DON’T want you to know about. Here are just a few of the things that make a dealership better than a fitness franchise:
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A dealership is not subjected to the same governmental regulations that cause the high setup costs, and subsequently, high fees of a gym franchise. Because it’s a business model that’s far less costly to develop, it has a much lower fee structure.
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A dealership provides virtually the same services as a health club franchise, including assistance and guidance, at a fraction of the cost.
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A dealership DOES NOT place any restrictions on your territorial reach the way a governmentally regulated health club franchise does, thus allowing you hassle-free penetration into any market, in any state, province, territory, or country.
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A dealership DOES NOT assess either a whopping franchise fee, a staggering monthly royalty, or a shocking monthly advertising fee.
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A dealership DOES NOT lock you into an ungodly, long-term contract, running 5, and in many cases, 10 years, with no way out. A short-term, month-to-month agreement is available.
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A dealership DOES NOT require you to purchase equipment for your fitness center franchise directly through corporate, at a hefty mark-up.
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A dealership allows you to choose refurbished equipment, rather than brand new equipment, thus allowing you a much lower capital investment.
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A dealership allows you to choose your equipment in your choice of brands, grades, and colors.
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A dealership is set in a less restricted, less controlled environment that adheres to more of a laissez-faire, hands-off attitude and a very simple set of guidelines.
In conclusion, because a Muscle Beach® fitness center franchise is simple, easy, and affordable to set up and get going, it's a far less expensive alternative to the traditional exercise franchise. Our dealership business model is the way of the future for structuring a fitness business, because in fitness, unlike in food, the overburdening controls of a franchise are simply not necessary.