About Us
Sometimes it takes an entire millennium. Sometimes it takes most of a century. Sometimes it takes a score or a decade. And sometimes it can happen in as little as just one year. But regardless of how long it takes, the Balance Of Power always shifts. In the world of fitness club franchises, the Balance Of Power is now once again shifting. The company driving this change is a company called Muscle Beach, Inc.
At Muscle Beach, Inc. we’re not just bodybuilders, we’re brandbuilders…Muscleheads With MBA’s. We’re the guys who’ll outwork you in the gym, then outthink you in the boardroom. We’re an elite team of promotional specialists who know just as much about a fitness club franchise as we do about fitness itself.
Muscle Beach, Inc. the parent company of Muscle Beach®, is an ambitious, aggressive, groundbreaking upstart that’s taking fitness into the future by going back to its past.
Although it seems hard to believe, the small area where we’re headquartered, just west of Boston and north of New York, is actually the birthplace of not just one, but two sports. Springfield is the birthplace of basketball and the home of the Basketball Hall Of Fame. Holyoke is the birthplace of volleyball and the home of the Volleyball Hall Of Fame. And now, in addition to these two sports, our area is proud to be the home of a third athletically related birthplace, Muscle Beach®, The Birthplace Of Fitness®.
The person responsible for taking it from script to screen, our founder and Vice President Of Multinational Development, is an MBA with 40 years of experience in the business, spanning 5 decades. As an entrepreneur and fitness visionary, he saw an untapped opportunity with a household name, with a legendary name, with a name that he’s now building into the most globally dominant fitness brand of all time!
Today, most people involved in the upper echelons of a fitness club franchise are merely suits, with no experience at the grass roots level. But that’s not true in our case. That’s because, believe it or not, our founder is the same man who, as an accomplished golfer, broke down the walls for many of today’s athletes, when in 1969 he first introduced strength training into the world of individual sport athletics.
Up until then, this type of conditioning was considered taboo for most athletes, with the exception of football players, wrestlers, and shot-putters. Through experimentation, he once and for all laid to rest all of the myths, fables, and wives tales, including those held by golf legend Bobby Jones, who actually believed that resistance training would create a muscle-bound condition that would destroy the golf swing.
Our founder proved to all the naysayers, skeptics, disbelievers, and doubters that he could indeed use strength training principles to add incredible amounts of distance to his game. Thus, by doing just that, he became the first individual sport athlete in history to prove the benefits of strength training for those who participated in these types of sports. His willingness to push the envelope, explore uncharted waters, and go where others feared to venture, spawned a whole new mentality that would forever revolutionize the way individual sport athletes would prepare for competition.
Today, from a business perspective, our founder still has the same degree of fearlessness that he exemplified way back then from an athletic standpoint…he doesn’t shy away from what others are afraid of!
Our goal is one goal, and one goal only…to become the most globally dominant fitness club franchise of all time! So, whether you’re just getting started in the business, currently independent, thinking of switching brands, or just plain fed up with your current situation, this could be your one and only chance to own a piece of the most legendary fitness entity there’s ever been!