Overview
Muscle Beach®, the world renowned venue that launched the fitness movement, is the world’s premier fitness franchise. From our long, rich history starting as a beachfront exercise mecca in Santa Monica, California, we have grown to become an American institution and fitness icon that can now be franchised by fitness businesses all over the world. No other fitness brand shares our legendary status, prestige, and unprecedented recognition.
The Place Where It All Began
Fitness historians have traced the early stages of the fitness movement back to a sandy beachfront in Santa Monica, California where physically fit men and women from all over the world gathered to share their love of exercise. The term fitness was still decades away, so the locals, having taken notice of the superb overall conditioning of the participants, dubbed it Muscle Beach. Showcased were gymnastics, acrobatics, ballet, pyramid building, and weight training, activities which later became the backbone of fitness.
Muscle Beach, The Birthplace Of Fitness®, was not about Muscleheads, it was about Figurheads. The legendary venue staged some of the industry's brightest stars, many of whom went on to stellar careers as world famous fitness personalities; men like Jack LaLanne in television, Joe Gold in the gym business, Steve Reeves in movies, Joe Weider in publishing, and Harold Zinkin in exercise equipment. Legends in their own right, their contributions set the tone for modern day fitness and shaped the industry into the multibillion dollar entity that it is today.
In 2008, our world renowned brand celebrated its historic 75th anniversary, reaching a monumental milestone that no other fitness entity has ever achieved.
Fee-Free Business Model
Regardless of what type of fitness business you’re considering, whether it’s a fitness center, athletic club, health spa, 24 hour compact club, personal training gym, tanning salon, massage studio, shake bar, sandwich shop, sports nutrition center, or fitness equipment store, Muscle Beach®, The World's Most Beloved Fitness Venue™, has exactly what you’re looking for.
Whether you’re just starting a fitness business or looking to convert to an established brand, Muscle Beach® is quick, easy, and affordable. While most exercise franchises dictate a complete makeover, a Muscle Beach® fitness business does not require customized décor, brand new or corporate-colored equipment, or a fad-based theme or gimmick.
Our revolutionary, health club business model is unlike any other ever conceived. Its innovative structure has forced the traditional fee-based franchise into oblivion. While traditional fitness club franchises still rely upon an obsolete fee-based system, our unique model is FEE-FREE! There are NO territorial fees, NO franchise fees, NO monthly royalties, NO monthly advertising fees, and NO renewal fees! Ever!
There's no longer any reason to purchase a franchise, pay for a business model, or license a brand, when The Most Trusted, Most Respected Name In Fitness™ is FREE! Our FEE-FREE business model will save you hundreds of thousands of dollars, even millions, over the life of a long-term contract. So don't get tricked into signing a 5 or 10-year franchise agreement with exorbitant fees and NO escape clause.
We've implemented a number of innovative concepts that have turned the entire fitness industry upside down! Our revolutionary practices have redefined the terms upon which business will now be conducted. We've wiped out the old standards, forever changing the status quo.
You can now enjoy the flexibility of a month-to-month commitment, with the option to leave at any time, and with NO termination fee, NO exclusionary clause, and NO non-compete clause, and should you choose to stay, NO renewal fee.
Best of all, you'll NEVER have to pay us a dime in fees!
No-Brainer
Becoming an affiliate is simple, easy, and FREE, and it's why Muscle Beach® has become the fastest growing fitness club chain of all time!